FOR IMMEDIATE RELEASE
August 7, 1996
Press Contact:
Jeff Hendry
Manager, Public Relations
(905)819-1173 ext.262
jhendry@everyware.com
Bolero Takes the Guesswork Out of
Web Tracking and Analysis
A comprehensive Web census tool that provides real-time reporting, SQL
database storage and analysis
MacWorld, Boston–August 7, 1996–EveryWare Development Corp. today announced
the immediate availability of Bolero, the most complete Web logging, analysis
and reporting system for the Apple Macintosh, with Windows and Unix versions
shipping in the fall. Bolero helps management identify the activity and user
demographics that can justify a site’s investment. It shows not only how many
visitors are using a site, but where they are coming from, what attracted
them, and what they are doing once they get there.
“Companies are investing thousands of dollars to maintain a Web presence, yet
all they know about activity is the number of hits,” said Dan McKenzie,
president of EveryWare Development Corp. “Using Bolero is like hiring a survey
team to uncover the underlying trends in Web site usage. It substitutes
long-range trends and solid statistics for the hit-or-miss analysis of Web
site management.”
With Bolero, for example, a company can determine if there are some areas of
the Web site that are unvisited, or whether an external link is justifying its
cost. The system can determine the most popular pages; the number of new and
repeat visitors; the paths most frequently traveled; and which external sites
are directing the most traffic your way. Bolero demonstrates what works, what
doesn’t, which elements need to be improved, and which success should be
emulated elsewhere.
Bolero logs a Web server in real-time, providing up-to-the-minute accuracy
with no post-processing required. Even hourly reports reflect the latest Web
site activity with absolutely no lag time.
Bolero is the only census product on the Macintosh to log to a SQL database,
enabling users to analyze the data using any standard database tool. Bolero
comes with its own SQL database–EveryWare’s Butler SQL. A high-end version of
Bolero supports direct connections to Oracle and Microsoft SQL Server. The
package is highly scalable, monitoring a single server or compiling data from
multiple servers simultaneously. Apple Computer, for example, is currently
using Bolero to capture and analyze data from several different Web servers.
Apple is one of 70 beta sites currently testing the package.
“Bolero is a real breakthrough from batch processing Web server log files,”
says Alex Sirota, Database Engineer for Apple Computer. “It is the first
Internet application that logs Web server activity in real time into an SQL
database and summarizes on the fly. Bolero makes effective use of MacOS
multitasking to collect and aggregate a multitude of raw and summarized web
access information from one or more web servers. The SQL engine allows easy
access to this valuable data across any span of time using just about any
client/server tool. EveryWare’s implementation of Bolero on the MacOS makes
for a winning combination.”
Bolero is also bundled with three data analysis tools. EveryWare’s Tango
provides both on-line, interactive, drill-down reporting, as well as several
pre-defined reports. Users can use Tango to view their Web server statistics
and reports remotely using a Web browser. CLEAR:Access, from Sterling
Software, provides data querying for more than 70 databases. Voyant, from
Brossco Systems, is an integrated tool set for data analysis and decision
support that presents information as multidimensional charts.
Bolero is highly customizable. Users can run reports on an hourly, daily,
weekly or monthly basis or for any user-defined period. These reports are
structured so that different members of management can routinely view
different kinds of information. A marketing communications manager, for
example, might review inventory traffic coming from a particular link, whereas
a product manager could see the number of visits to a product description.
Bolero also improves Web server performance by off-loading the task of domain
name resolution, whereby a numeric IP address is translated into an English
language domain name. Domain name resolution is a processor-intensive task
that can dramatically effect the Web server’s performance. Bolero improves
server performance by turning off Web server logging.
Price and Availability
Bolero is available in three version. Bolero Bronze, priced at $995, supports
a single WebSTAR server (Quarterdeck’s Macintosh Web server). Bolero silver,
priced at $1,795, supports unlimited WebSTAR servers. Both work with
EveryWare’s bundled Butler SQL database. Bolero Gold, priced at $4,995, also
supports unlimited WebSTAR servers and offers direct links to an Oracle or SQL
Server database.
EveryWare Development Corp. is committed to securing a leading position in the
Intranet Rapid Application Development (IRAD) market by providing businesses
with cross-platform development tools that dramatically reduce the development
time of Web-based applications. The company supports multiple operating
environments, including the Macintosh, Windows NT or 95, and Unix. EveryWare
has four key products: Tango, a Web/database integration tool; Bolero, a Web
site tracking and analysis application; Butler SQL, a client/server relational
database management system; and Connected, a multi-user accounting system.
EveryWare Development Corp. is traded on the Alberta Stock Exchange (“EVY”).
For more information on EveryWare and their products visit their Web site at
(http://www.everyware.com/), call (905)819-1173 or email info@everyware.com.
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EveryWare, the EveryWare logo, Butler, Tango, and Bolero are trademarks of
EveryWare Development Corp. Other product and corporate names may be
trademarks or registered trademarks of other companies, and are used only for
explanation and to the owners’ benefit, without intent to infringe. The
Alberta Stock Exchange has neither approved nor disapproved the information
contained herein.