FOR IMMEDIATE RELEASE
Media Contact:
Amy Bonetti
Principal
Big Mouth Communications
415-837-1900
abonetti@aol.com
iShell Frees Interactive Media Creators
Unleashes the Power of Internet and QuickTime 3
San Francisco, CA. — November 10, 1998 — Tribeworks, Inc. today announced
a revolutionary approach to media creation and delivery with iShell, a
digital media suite that offers creators of interactive digital content an
unprecedented level of freedom and complete control over application
delivery.
iShell enables creation of interactive media-rich applications without
writing code. Creative professionals are free to specify exactly how users
interact with content at every level. iShell also provides a powerful
environment for programmers to extend the capabilities of the system
without impeding the content development process.
“With iShell, interactive media creators are limited only by their
imagination, not by their programming skills,” said Duncan Kennedy,
president and CEO of Tribeworks.
“We are excited about how effectively iShell can integrate media objects
with QuickTime 3,” said Mitchell Weinstock, Senior QuickTime product
manager at Apple Computer. “iShell opens significant new opportunities for
developers because it exposes the robustness of QuickTime 3 media authoring
and the ability to use QuickTime 3 in a collaborative workgroup regardless
of the authoring or playback platform”
iShell’s Editor features seamless integration of all media types supported
by QuickTime 3, including full-motion video and CD-quality audio, from any
location whether local or over the Internet. Media creators save
significant development time through iShell’s ability to reuse common
interactive elements, thus streamlining the production process. iShell can
be highly customized via plug-ins and scripts, which are integrated into
the visual editor’s user interface.
Download a trial version of the software now at www.tribeworks.com.
Tribeworks’ Developer Network
The Tribeworks’ Developer Network is a membership-based organization for
individuals and companies working at the forefront of media content
development. In addition to iShell software, the Developer Network offers
technical, marketing and moral support.
The complete iShell suite, including iShell Editor, iShell Runtime and
iShell Software Developer’s Kit (SDK), is available for $2,000 as part of
the Tribeworks’ Developer Network membership.
About Tribeworks
Based in San Francisco, Tribeworks, Inc. is a privately held company
founded in 1998. Its business strategy combines powerful media creation
software through an Internet-centric developer network.
For more information, please contact: www.tribeworks.com, by contacting the
company at press@tribeworks.com, or by calling 415-732-7004.