MACROMEDIA FLASH AND SHOCKWAVE PLAYERS AVAILABLE WITH MICROSOFT
INTERNET EXPLORER 5
Internet Explorer Users Enjoy Rich, Interactive and Engaging Online Experience
San Francisco, CA-March 18, 1999-Macromedia, Inc. (NASDAQ: MACR)
today announced that its award-winning Flash(TM) and Shockwave(TM)
players are included with Microsoft Internet Explorer(TM) 5. As a
result, Internet Explorer 5 users can experience distinctive Web
sites featuring animated user interfaces, interactive demos,
vector-based Web graphics, games, cartoons and more. Now, Macromedia
Flash and/or Shockwave players are delivered with every major Web
browser, operating system, online service and Web television service.
Macromedia recently reported that Flash currently has a reach of more
than 100 million Web users. Innovative Web sites such as Pepsi Cola,
Volkswagen, CNN Financial Network, E*Trade, Absolut Vodka, Reebok and
more use Flash and Shockwave to attract, engage and retain new and
current customers. Internet Explorer 5 is the newest version of
Microsoft’s leading browsing technologies, designed to save users
time by providing a dramatically faster, easier to use, and more
flexible Web experience. The powerful combination of Macromedia’s
leading players and Microsoft Internet Explorer 5 delivers a more
compelling online experience to the broadest possible audience.
“Availability of our players with Internet Explorer 5 solidifies
Macromedia’s commitment to deliver the highest quality Web experience
to millions of Internet users in an easy and seamless way,” said
David Mendels, vice president of Macromedia’s Web Publishing
division. “Last year, Macromedia worked with Microsoft to deliver
Flash and Shockwave with Microsoft Windows 98. We’re very pleased to
continue working with Microsoft to extend our mission of
adding life to the Web.”
“Our goal with Internet Explorer 5 is to provide users a dramatically
faster and easier way to take advantage of all that the Web has to
offer,” said Yusef Mehdi, director of Windows marketing at Microsoft
Corp. “We are pleased to offer our customers easy access to
Macromedia’s Shockwave and Flash with Internet Explorer 5.”
About Flash and Shockwave Players
Macromedia Flash and Shockwave players bring compelling, interactive
content to life on the Web. Shockwave and Flash are featured in a
full spectrum of Web content site from e-commerce to entertainment,
including sites like CNN Financial Network (http://www.cnnfn.com),
Sony Pictures Entertainment (http://www.sony.com/movies), CBS
(http://www.cbs.com), Pier 1 Imports (http://www.pier1imports.com)
and DaimlerChrysler (http://www.daimlerchrysler.com).
Shockwave and Flash players are available as an option in the
installation of Microsoft Internet Explorer 5. Flash and/or Shockwave
players are available on every major software platform and Internet
browser, including AOL, Apple, @Home, Internet Explorer, Java, Linux,
Netscape, WebTV, and Windows 95 and Windows 98. They are also
available free of charge on Macromedia’s Web site at
http://www.macromedia.com.
About Macromedia
Macromedia’s mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions
to Web designers, consumers, and the enterprise, Macromedia is
delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com. Macromedia also hosts one of the most
engaging entertainment sites on the Web at http://www.shockrave.com.