For Immediate Release
Adobe Announces Support for Apple’s QuickTime 4 in Adobe Premiere New
QuickTime features in Adobe Premiere to include Web streaming and
native DV editing
San Jose, Calif., (April 19, 1999) (Nasdaq:ADBE)-The world of desktop
video editing and distribution is being revolutionized by two
emerging technologies-digital video (DV) cameras and streaming video
on the Web. These technologies will put the ability to create and
distribute video content into the hands of millions. One of the core
video architectures helping to advance these technologies is the
newly announced QuickTime 4. As a leader in video content creation,
Adobe Systems today announced its support for QuickTime 4. Adobe’s
flagship video editing product, Adobe Premiere, will take advantage
of a host of new features within QuickTime 4, including impressive
new capabilities for video streaming on the Web and native DV
editing. This update to Adobe Premiere will be available this summer
as a free plug-in for registered customers. Also in this update will
be new support for QuickTime effects.
Adobe’s complete Dynamic Media solution includes Adobe Premiere,
Adobe After Effects, Adobe Photoshop, and Adobe Illustrator. Adobe
Premiere software fulfills the most demanding editing needs of small
studios, industrial video professionals, event videographers, and
multimedia and Web developers. “With QuickTime 4 and QuickTime 4 Pro,
the industry’s most popular digital media architecture now delivers
live streaming audio and video in a sleek new interface,” said Phil
Schiller, Vice President of Worldwide Marketing at Apple Computer.
“Adobe’s announced support for QuickTime 4 should bring impressive
benefits to tens of thousands of Adobe Premiere users on both
Macintosh and Windows platforms.”
New Video Streaming Support
While the previous version of QuickTime supported streaming video,
there were some important limitations. Videos were written to the
user’s disk during the viewing process, and there was no capability
to jump to parts of the video which had not been downloaded. Now
QuickTime 4 provides impressive streaming capabilities using
industry-standard real-time streaming protocol (RTP/RTSP). This
technology allows the user to instantly view video on the web without
downloading to their disk, as well as to instantly jump to different
parts of the video. Adobe Premiere users can now create these
streaming movies easily. The user can edit their video in any
supported format like MJPEG or DV, and then export “hinted” QuickTime
movies for the web. These “hints” are additional tracks of
information that allow Web servers to intelligently stream media over
the Internet.
“There are tens of millions of QuickTime users on both the Macintosh
and Windows platforms,” said Bruce Chizen, Executive Vice President
of Products and Marketing at Adobe Systems. “The ability to create
QuickTime streaming movies directly from Premiere will greatly
accelerate video production for the Web.”
Native DV Support on the Macintosh
Adobe Premiere has also added a variety of new functions to support
video editing on the Macintosh platform. These functions include the
ability to directly control DV cameras, to capture and export DV
video and to simultaneously playback video from both the Adobe
Premiere timeline and through the DV camera. These capabilities are
available due to new technology within QuickTime 4.
DV is one of the most exciting new technologies in the video creation
arena. DV is a digital video format, as compared to analog formats
like VHS and Hi-8. This digital format has many benefits, including
excellent picture resolution, relatively low camera and tape cost,
and no generational loss during the duplication and editing process.
It is a format that is being rapidly adopted throughout the video
industry.
“Adobe Premiere and the new G3 from Apple makes an outstanding DV
editing platform,” said Charles McConathy, president of ProMax
Technology, one of the nation’s leading resellers of Macintosh
editing systems. “All of the features that an editor would need-batch
capture, device control and flawless timeline playback-are available
right out of the box. Your camera, a Mac and Adobe Premiere are all
you need.”
QuickTime Effects
Adobe Premiere ships with dozens of transitions and effects filters
to create an impressive variety of visual effects. The new plug-ins
for Premiere extend the functionality even further by adding support
for the effects built into QuickTime 4. These effects include cool
transitions like explosions and implosions, as well as filters like
film noise and color balancing. The Premiere user can now add these
QuickTime effects to their repetoire of video styling.
Pricing and Availability
Available this summer, the new QuickTime 4 plug-in for Adobe Premiere
is free and will be available for download worldwide off the Web at
www.adobe.com/premiere.
Founded in 1982, Adobe Systems is a leading provider of graphic
design, publishing, and imaging software for Web and print
production, and the second largest desktop software company in the
world with annual revenues approaching $1 billion. The company builds
award-winning software solutions for Web and graphic designers,
professional publishers, document-intensive organizations, business
users, and consumers. Adobe’s products enable customers to create,
publish and deliver visually-rich images and documents across all
print and electronic media. Adobe’s worldwide headquarters is in San
Jose, California and its web site is located at www.adobe.com.