For Immediate Release
Adobe Ships InDesign 1.5 and Enhances Toolset for Professional Publishers
Company announces promotional pricing for InDesign upgrade
San Jose, Calif. (March 29, 2000) (Nasdaq:ADBE)-Adobe Systems Incorporated
today announced the shipment of Adobe InDesign 1.5 and announced a new
worldwide promotion for InDesign. Shipping this week, InDesign 1.5 is the
newest version of the award-winning page layout and design program for the
professional publisher. Effective immediately, all registered customers of
InDesign 1.0 software are qualified for an upgrade to the new version at an
estimated street price of U.S. $29.95.
“Adobe has a longstanding commitment to meet the needs of our customers
with superior products that are also an excellent value,” said John
Warnock, CEO and president, Adobe Systems Incorporated. “With the shipment
of InDesign 1.5, we believe we are well on the way in making InDesign the
tool of choice for professional publishers. The price promotion for
InDesign is a good way to open the professional publishing platform to as
many of our customers as possible.”
New Pricing Promotion
Upon shipment of InDesign 1.5, all registered customers of the original
InDesign product automatically qualify for an upgrade at an introductory
estimated street price of U.S. $29.95. Registered customers who purchased
the Design Collection, which includes Adobe InDesign 1.0, are also eligible
for this promotional upgrade price.
The InDesign promotion is valid for 60 days beginning March 29, 2000 and is
available direct from Adobe. Customers who purchase the upgrade from Adobe
will receive free shipping. As previously announced, registered customers
who purchased the original product on or after January 1, 2000 for the full
estimated street price (an average of U.S. $699), rather than the
introductory promotional price, will be offered an upgrade to version 1.5
at no cost.
Also, in compliance with Adobe’s overall upgrade policy, all customers who
purchase InDesign 1.0 on or after February 12, 2000, automatically qualify
for a free upgrade to the new version. Adobe InDesign 1.5 is expected to
have an estimated street price of U.S. $699 for customers who have not yet
purchased InDesign 1.0.
About InDesign
Adobe InDesign software is a state-of-the art page layout program created
for high-end graphic designers, production artists, and prepress
professionals that delivers unprecedented creative freedom, productivity,
and precision, while integrating seamlessly with Adobe’s other leading
design programs. InDesign is based on a new, open, object-oriented
architecture that is highly extensible, enabling Adobe and its industry
partners to deliver powerful publishing solutions. For more information
about InDesign, please visit: www.adobe.com/products/indesign.
Adobe Systems Incorporated
Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds
award-winning software solutions for Web and print publishing. Its graphic
design, imaging, dynamic media, and authoring tools enable customers to
create, publish and deliver visually rich content for various types of
media. Headquartered in San Jose, California, Adobe is the fourth largest
U.S.-based personal software company, with annual revenues exceeding $1
billion.