SONY COMPUTER ENTERTAINMENT AND MACROMEDIA TO BRING MACROMEDIA FLASH PLAYER
TO PLAYSTATION(r)2 USERS
Market-Leading Computer Entertainment System Will Now Access The Most
Compelling Interactive Web Content
San Francisco, California — May 16, 2001 — Sony Computer Entertainment
Inc. (SCEI) and Macromedia, Inc., (NASDAQ: MACR) today announced their
partnership to bring the Macromedia Flash Player to the Sony
PlayStation(r)2 computer entertainment system. Macromedia Flash Player is
the standard for delivering high-impact Web experiences. The PlayStation 2
computer entertainment system is set to revolutionize the home
entertainment market, offering not only the best game titles, but a
complete range of connected entertainment experiences in the emerging
broadband era.
At the Electronic Entertainment Expo (E3) in Los Angeles this week, Sony
will preview Macromedia Flash Player on PlayStation 2. This preview will
focus on how the Macromedia Flash Player can provide rich, interactive Web
experiences to Sony PlayStation 2 users.
“The Macromedia Flash Player is already installed in more than 96 percent
of Web desktops and we are excited by the opportunity of extending this
momentum to the Sony PlayStation 2,” said Kevin Lynch, president of
Macromedia products. “Bringing Macromedia Flash to as many Web-enabled
devices as possible will ensure that developers can create high-impact,
engaging content with an amazingly wide reach.”
“PlayStation 2 is positioned to become the focal point of the consumer’s
living room Internet and entertainment experiences,” said Ken Kutaragi, CEO
of Sony Computer Entertainment Inc. “The Macromedia Flash Player is
essential for delivering the interactive Web experience that consumers have
come to expect. With support for Macromedia Flash Player, SCEI immediately
gains more than 700,000 Macromedia Flash developers able to deliver Web
content to PlayStation 2.”
ABOUT MACROMEDIA FLASH
Macromedia Flash 5 is the standard for producing high-impact Web
experiences. Leading companies like Disney, Coca-Cola, and General Motors
use Macromedia Flash to deliver engaging, branded experiences online. The
broad penetration of the Macromedia Flash Player ensures developers can
author content that can be immediately viewed by nearly every person
online. Macromedia Flash Player, the most distributed software in the
history of the Web, reaches more than 96 percent of Web desktops.
Macromedia Flash is also bringing its unique user experiences to a wide
variety of platforms and devices.
ABOUT SONY COMPUTER ENTERTAINMENT
Recognized as the global leader and company responsible for the progression
of consumer-based computer entertainment, Sony Computer Entertainment Inc.
(SCEI) manufacturers, distributes and markets the PlayStation( game console
and PlayStation(2 computer entertainment system. SCEI, along with its
subsidiary divisions Sony Computer Entertainment America Inc. and Sony
Computer Entertainment Europe Ltd., develops, publishes, markets and
distributes software, and manages the third party licensing programs for
these two platforms in the respective markets worldwide. Headquartered in
Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business
unit of Sony Group.
ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning
products empower designers and developers to efficiently create and deliver
the most engaging experiences on the Web, and enable innovative Internet
business applications. Headquartered in San Francisco, Macromedia (NASDAQ:
MACR) has more than 1,600 employees worldwide and is available on the
Internet at www.macromedia.com.