The latest column by Business Week’s Charles Haddad discusses the appeal that the Cocoa programming environment for Mac OS X will have for new developers. “Scott Forstall, a senior Apple engineer, demonstrated Cocoa’s ease-of-use before thousands of developers at WWDC. He fashioned a video editor in three minutes. ‘Imagine what you can do in 90 days,’ he teased his audience. It’s talk like that sends tingles down the spines of developers.”