Michael Dell is very bullish about his company’s performance, despite rocky economic conditions and continued bad news for the PC sector as a whole. Whereas Apple has stated that it is comfortable with its position and will innovate its way out of the downturn in the industry, Dell’s CEO cited the forthcoming upgrade cycle for PCs purchased in 1999, the need for more powerful computers to match today’s demanding peripherals, and the popularity of wireless networking as the main factors that will keep the company sailing smoothly. Dell is the leader in PC sales, a position its maintained by cutting prices and relying on slim margins.