Upside Media has ceased publication of UpsideToday, its online news division. The company cited adverse financial conditions as the reason for the closure. UpsideToday was one of the more respected online tech journals. Upside Magazine, the company’s monthly print publication, will continue to be published. Indeed, the market for online publications, which generally rely on advertising as their primary means of income, appears to only be getting worse. A new report from the Interactive Advertising Bureau released today found that US Internet advertising dropped by 7.8 percent in the first half of 2001.