The Los Angeles Times’ Jim Heid writes that iTunes 2, the new version of Apple’s digital music player, is the real power that provides an intuitive experience with Apple’s new portable MP3 player, iPod. In addition, he prasies the device’s sleek design and exceptional speed. “I transferred an entire CD to the iPod in nine seconds; by comparison, transferring the same MP3 tracks to a Sonic Blue Rio 800–which connects to the slower Universal Serial Bus port–took more than two minutes.”