“Everything is easier on a Mac” is the centerpiece of a new marketing campaign that Apple has launched. Dealers who already received the materials note that among them is an 16-page brochure that covers the points listed on the campaign’s Web page, including two pages devoted to “Fact and Fiction,” similar to the Mac Myths that are being distributed with some iMac advertisements. Also of note, none of the materials carry Apple’s “Think different.” slogan, possibly signaling an end to that campaign.
