Business 2.0 reports on Apple’s notoriety among high-profile design firms as the leader in design savviness, having not only the expertise to deliver stunning and functional designs but the marketing power to make it a commercial success. Additionally, the publication opines that Apple has what it takes to make a lasting difference in additional product categories, such as an all-in-one wireless device or a digital video recorder that doesn’t resemble a jazzed-up VCR.