A story by William Selway on Bloomberg.com this morning looks at the computer industry slump in general and Apple Computer in particular during these challenging economic times. Apple CEO Steve Jobs is quoted in the article as saying, “Not losing a lot of money is, unfortunately, a shining achievement in today’s PC market.” Apple is due to announce their quarterly financial results later today. Rex Crum of CBS.MarketWatch.com also has an article posted on several of the core issues facing Apple in today’s market.