A New York Times article by Steve Lohr looks at Steve Jobs’ keynote at Macworld Expo yesterday, as well as the Apple’s marketing and growth strategies for the future. “The keynote speech yesterday by Steven P. Jobs, Apple’s chief executive, at the Macworld trade show in New York, the company’s new marketing campaign and its aggressive plan to open more retail stores this year in the midst of an industry slump all point to the need to win converts from the Windows camp.”