An article on Iowa’s West Branch Times’ Web site provides a detailed description of what it is like getting filmed for an Apple “Switch” commercial. Tom Gartland, a business consultant and Web site developer, was chosen for the ad campaign and recently traveled to Hollywood to film his commercial. “There was a lot of secrecy. They didn’t tell me anything that was going to happen,” Gartland said. “They didn’t want it to be rehearsed.”