Dr. RawStock today announced its AtomicMedia brand of high-performance 4x DVD-R recordable discs. The AtomicMedia discs are targeted at the professional filmmaker using the Pioneer A05 (or compatible) mechanism, and are “extremely affordable, retailing for as much as 70% below competing brands.” AtomicMedia 4x DVD-R discs are available immediately, and are sold either individually (US$3.29) or in bulk spool packs of 25 discs ($64.75).