Gateway is launching a new ad campaign designed to promote its digital-music services and educate consumers about what “rights and responsibilities” they have in using digital music, reports c|net. “Dubbed “Rip, Burn, Respect” — a not-so-oblique reference to Apple’s ‘Rip, Mix, Burn’ campaign of 2002 — the television ads that will saturate the United States beginning Thursday night aim mostly at showing how Gateway’s digital-music packages simplify online music. But the ads contain a pointer to a Web site that goes into more detail about what consumers should and shouldn’t do, including admonitions that engaging in online file-trading and taking copied CDs from other people hurts artists.”