Adobe today announced Encore DVD, a professional DVD authoring application that “lets professional videographers, DVD authors and independent producers create sophisticated, multi-language DVDs with stunning interactive menus, multiple audio tracks and subtitles,” according to the press release. However, the US$549 software will be Windows-only, partly because the vast majority of Adobe Premiere users have centered on Windows, and partly because Apple already has its own widely distributed DVD package (DVD Studio Pro), Adobe product manager Giles Baker told c|net. “It’s a market-driven decision.”