The Philadelphia City Paper has an article on Adam Porter, aka DJ Botany 500, who is renting iPods with customized playlists to restaurants, stores and salons in his area. “Armed with a small fleet of iPods, Porter’s embarking on a one-of-a-kind business venture: filling the little mp3 players with a specially created musical catalog and renting them out to area businesses. ‘Instead of going in with my vinyl and DJing for four hours, I can DJ for them for the whole month.’ As far as he knows, he’s the first to come up with this particular business model.”