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‘The Jobs uniform’ analyzed

Leigh-Ann Jackson of the Austin American-Statesman has written a fun article on Steve Jobs’ wardrobe (black mock turtleneck tucked into Levi’s blue jeans, sans belt) and what the look says about the Apple CEO. “What he wears says a great deal about the way he feels and thinks about computers,” says Ruth Rubinstein, a professor of sociology at New York’s Fashion Institute of Technology, who discussed Jobs’ famed outfit in her 2000 book “Dress Codes: Meanings and Messages in American Culture.” “He believes the computer can really revolutionize the world and his philosophy is all about democracy and sharing. He’s promoting an idea. It’s kind of clerical work for him… I think the outfit is very much a clerical outfit. He’s not doing it for show.”

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