Canada’s National Post is the latest to sing the praises of Apple’s new iPod. “It’s white, it’s expensive and it’s instantly habit forming. Beck uses it. So do Moby and Madonna. And Ozzie’s boy Jack… It’s a shiny, sleek objet de désir whose users are just one big happily addicted family. No, it’s not cocaine or the Raelian movement: It’s Apple’s iPod, the much-fetishized music player that’s more life-altering than any drug. But how exactly does an impersonal gadget inspire such high fidelity in all who touch it?”