Apple Korea has opened an Apple Experience Center at the COEX Mall in southern Seoul as part of efforts to reach out to the area’s PC users, according to the Korea Herald. The new Apple Experience Center is being operated by Macrobiz, a partner firm that is currently in charge of Apple Korea’s retail sales. The store will sell Macs, software and the latest gadgets. It will also provide full customer support. Apple said it will open additional Apple Experience Centers in Gangnam subway station, Apgujeong, and Sinchon.