Phil Schiller, Apple’s senior VP of worldwide product marketing, delivered a keynote speech on Saturday at the Okura Hotel in Amsterdam, Holland as part of this year’s International Broadcasting Convention (IBC). Schiller highlighted Apple’s professional applications and previewed a pre-release version of Final Cut Pro 4 that had been optimized for use with the Power Mac G5. In addition, Apple’s Dion Scoppettuolo gave a demo of Shake 3, while Apple’s Brian Schmidt showed off DVD Studio Pro 2.