The Apple retail store in Houston, Texas, was named the “ultimate cool store” in the Houston Chronicle’s “Ultimate Houston” special section, which sought the city’s best attractions. “The new Apple Computer store exudes high style. No traditional signage is needed; instead, the entrance is emblazoned with the bite-out-of-an apple logo illuminated against a black wall. The interior is clean and cool, with light wood floors and stark white walls accented with big color photographs and bold graphics. Each product, from awesome iPods to silvery Power Macs, is showcased on a stand. And it’s OK to play with the new toys. It’s no wonder the store has become a gathering spot for computer-savvy trendsetters, even if they own a PC instead of a PowerBook.”