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Apple is last company to provide the ‘whole widget’

Apple CEO Steve Jobs says that Apple is the last vertically integrated computer company. “Other computer makers provide one part of the solution; we’re the last company providing everything,” Jobs told The Independent. “With the other guys, whenever something doesn’t work they all point fingers at each other — it’s the software, it’s the hardware, it’s the network. With us, we make the whole widget.” He is referring to the fact that Apple creates every aspect of the Mac experience — the hardware, operating system, applications, digital gadgets and even an online music store.

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