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Avid Xpress DV pricing cut

Avid Technology today announced a new version of its award-winning Avid Xpress DV software that will be priced at US$695 (previously $1,699). “This new price enables a much wider audience of DV (digital video) users to take advantage of a professional-strength tool that offers the Avid industry-standard editing interface and more than 100 real-time effects, including automatic expert color correction,” Avid said. The new version of Avid Xpress DV is expected to ship on November 15. It is compatible with a variety of Mac and Windows laptops and desktops, including the new Power Mac G5.

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