Advertising Age has named Apple its “Marketer of the Year.” Alice Cuneo writes, “From a seemingly innate understanding of how to woo users with design, through a stand-out retail strategy to its ability to reach people with grassroots marketing techniques, Apple has proved itself a great marketer. It has achieved incredible levels of brand loyalty and created an army of evangelist users not because of its great advertising — though certainly its print and TV work was among the best in 2003 — but because it focuses, in everything it does, on the consumer. That’s why Apple is Advertising Age’s 2003 Marketer of the Year.”