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Apple, Reprise to offer blank ‘Rings’ CDs

Apple Computer and Reprise Records today will announce a new promotion offering blank “Lord of the Rings”-themed CDs, reports the LA Times (free subscription required) staff writer Jeff Leeds. The purpose of the promotion is to encourage fans to purchase the CD and use it to record the film’s soundtrack bought from Apple’s iTunes Music Store. “As part of the promotion, the label will sell three different blank CDs outfitted with images from Time Warner’s ‘The Lord of the Rings: The Return of the King‘ film. Apple’s iTunes Music Store will offer the recordable CDs, which will sell for $4.99, exclusively today through Jan. 5,” reports the Times.

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