Fast Company’s cover story this month looks at Apple and Steve Jobs, and whether or not the company’s unparalleled innovation actually makes a difference at the end of the day. “If Apple is really the brains of the industry — if its products are so much better than Microsoft’s or Dell’s or IBM’s or Hewlett-Packard’s — then why is the company so damned small?… That Apple has been frozen out time and again suggests that its problems go far beyond individual strategic missteps. Jobs may have unwittingly put his finger on what’s wrong during his keynote speech earlier that day in Paris. ‘Innovate,’ he bellowed from the stage. ‘That’s what we do. He’s right — and that’s the trouble.”