In his latest BusinessWeek column, Alex Salkever says Apple needs better corporate governance, increased quality control, and more product upgrades to make 2004 better than 2003. “Apple clearly had a bang-up year and should be commended for positioning itself well going into the nascent tech upturn. Despite what doomsayers have intoned for years, Apple remains a vibrant niche player and the foremost technology innovator in the PC game. But it could still improve its game quite a bit. Better corporate governance, fewer bugs, and more upgrades could go a long way to making that Apple shine even more brightly.”