Rebecca Jennings, a senior analyst with Forrester Research, predicts that Apple’s iTunes music download service will do well in Europe, reports Macworld UK. “Over time, Apple’s ease of use, seamless linking with the hot iPod, and enormous brand traction will see it overtake many of the smaller services in Europe — as has happened in the US. Napster may give it a run for its money in the ease-of-use stakes but will suffer from lower brand awareness in Europe.”