suing Apple claiming that the company used one of the rapper’s songs—”Lose Yourself” from the 2002 film “8 Mile”—in an iTunes television commercial without permission. MacMinute has obtained the 15-page lawsuit, which was filed on Feb. 20 in U.S. District Court in Detroit, Michigan. The suit—which also names Viacom, its MTV subsidiary and the TBWA/Chiat/Day advertising agency—said “Eminem has never nationally endorsed any commercial products and… even if he were interested in endorsing a product any endorsement deal would require a significant amount of money, possibly in excess of $10 million.” [Discuss]
– As reported yesterday, Eight Mile Style, Eminem’s music publisher, is