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Pepsi-iTunes promo produces weak redemption numbers

An Apple representative said Wednesday that only about 5 million free songs have been given away through the Pepsi-iTunes promotion — a lot less than the 100 million songs that could have been redeemed. “We had hoped the redemptions would have been higher,” Katie Cotton, Apple’s vice president of worldwide corporate communications, told CNET News.com. Consumers with winning bottle cap codes have until Friday to redeem them.

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