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HP unveils initiative to expand digital color use

HP today announced a broad initiative to expand digital color imaging and printing to all of its customers in the home and office. In order to reach customers in various stages of digital color adoption, HP plans to work with industry leaders such as Adobe, Apple, Microsoft and Quark to deliver the best color experience; deliver robust, affordable color printing products; and continue to elevate and improve print quality. “HP and Apple have a long history of working closely together and are strengthening support for the Mac platform and open standards around color printing and imaging. HP offers world-class Mac OS X and ColorSync solutions and support for the complete HP lineup for professionals and consumers in any market.”

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