Hip-hop music was playing before the start of the Mac Design Conference keynote, which set the stage for the high level of energy the show exudes. Chicago Bulls dancers briefly joined Scott Kelby, co-founder and editor-in-chief of Mac Design magazine onstage to toss out T-shirts to the audience. Then Kelby made some opening remarks and introduced Jim Heeger, Adobe’s senior vice president of creative professional products. Heeger spoke of Apple and Adobe’s “strong” relationship.