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Power Mac G5 ads ‘misleading’

A complaint against Apple’s claim that its Power Mac G5 is the “world’s fastest personal computer” has been upheld by the UK’s Advertising Standards Authority (ASA). Two other complaints about the ad (that the G5 was “the first with a 64-bit processor” and that it was the first that could hold more than 4GB of RAM) were rejected. “It understood from the advice that the advertisers’ tests showed the Power Mac G5 was faster than the other two processors on some applications under certain conditions, but not that it was the fastest processor in all circumstances for all applications,” said the ruling. “It also understood that the G5 machine tested was still under development and the tests seemed to be configured in a way that might have given the Power Mac G5 an unfair advantage.”

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