– Apple is now offering a number of music marketing programs and tools for record labels and musicians. According to Apple, they are designed to help “maximize sales” on the iTunes Music Store. Most of the tools — such as the iTunes Link Maker, Tell-a-Friend e-mails and iTunes RSS feeds — are public knowledge. However, Apple also explains a few programs for the first time. For instance, Apple said it has teamed up with Google to offer labels a discount to purchase keyword advertising on the popular search engine.