Creative Technology today announced plans to double its MP3 player product lines from its current eight to 16 by the end of this year, reports Reuters. No details were provided on product plans, but it is an obvious move to step up the competition for Apple’s iPod. “We intend to double the MP3 player lines by year-end from eight to 16, to provide more choice to the big markets, and each line will have different design, features, (storage) capacity and colours,” said Creative Chief Executive Sim Wong Hoo to reporters.