Telestream today announced what it calls the industry’s first support for exporting or importing files in the Microsoft Windows Media format on Mac OS X. Telestream’s new support capabilities for Windows Media on the Mac enable users to create files in standard and high definition using Windows Media in either stereo or 5.1, directly on their Macs. The Telestream solution for Windows Media supports any QuickTime-based applications, including Final Cut Pro, iMovie, and QuickTime Player. Telestream’s new support capabilities for Windows Media on the Mac include Windows Media versions 7, 8 and 9 Series. A standard version supports standard-definition resolutions, and a pro HD version adds support for high definition, two-pass encoding and 5.1 channel audio. Both versions will be available in Q4 2004. Pricing starts at under US$100.