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Apple’s business reputation aided by Xserve

InformationWeek reports that Apple’s server and storage offerings are helping the company overcome its reputation as the high-priced enterprise computing option. “Apple’s success in the high-performance computing market is indicative of a more significant change in the company’s overall product engineering and marketing, especially for business users. The company is fielding competitive offerings in the server and storage markets, both in terms of price and performance. That’s helping it chip away at its old reputation for costliness… Despite Windows’ desktop dominance and a challenging transition to a Unix-based operating system, Apple keeps generating profit with innovative products, and it’s still a force in specific vertical industries. Expect Apple to keep building a better mousetrap, whether or not the world beats a path to its door.”

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