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iPod dominates teenage mindshare, market share

Piper Jaffray analyst Gene Munster said today that based on a survey of 600 teenagers, Apple’s iPod is dominating “mindshare and market share.” Munster said in a research note provided to MacMinute that of all the high school students surveyed, 16 percent currently own an iPod and 24 percent plan to buy an iPod within the next year. Munster also noted that the iPod ranked fourth on the teens’ holiday wish list–behind clothes, money, and a car–even though the iPod was not an answer option and had to be written in as a response.

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