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BW: ‘Can The iPod Keep Leading The Band?’

Yet another columnist has weighed in on the iPod’s future and what steps Apple needs to take to stay ahead of the ever-growing pack of rivals. In his article today on BusinessWeek, Peter Burrows writes “With the iPod, Jobs has proved himself capable of thinking different; already, he is letting Hewlett-Packard resell and accessorize the music player. Apple won’t be able to call the shots forever, but if Jobs plays his cards right, the iPod may dominate longer than its rivals imagine.”

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