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Time for Apple to shorten its name?

Silicon.com suggests that Apple consider a new moniker. It thinks the company should remove “Computer” from its name. “The arguments for Apple becoming ‘just Apple’ fall along the same lines. Sure, it still makes computers–lovely, sleek, memorable-looking machines. But more and more its image and strategy are tied to its stylish retail stores, popular iPod digital music players, iTunes Music Store, wireless routers, software apps and operating system.”

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