In a BusinessWeek article on Apple’s new “Made for iPod” program, Apple said that iPod accessory makers shouldn’t worry about the company encroaching on their market. “Rather than aggressively expanding into iPod accessories, Apple’s plan appears to be: keep the party going for its many partners. Besides the iPod shuffle sports case, it has no plans for a broader product rollout, says Executive Vice-President Phil Schiller. Schiller adds the ‘Made for iPod’ program seeks to formalize how accessory makers work with Apple–while also preventing consumers from getting stuck with knockoff products that don’t perform as advertised.”