Apple’s iMac G5 was one of eight winners in Business 2.0’s first annual Bottom Line Design Awards, which honor products “not just for their beauty but also for their commercial success.” The magazine said of the iMac: “With 15 of its iconic designs now included in the Museum of Modern Art’s permanent collection, Apple has adopted as its core value the idea that high style isn’t reserved for lamps and armchairs. This iMac reinforces rather than changes the company’s direction, but cramming a powerful G5 processor into a slim space proves that minimalism can make high technology more human and easy to approach.”