Edward C. Baig has written an article on USA Today about the present offerings in the online music industry. While he readily admits he is an iTunes junkie, the subscription option for “renting” music is growing on him, and he feels that Apple will likely offer a subscription model of its own in the future. “There’s a reason Apple Computer dominates the legal 99-cents-a-download digital music scene: It does it right. Apple’s iPods set the style and ease-of-use standards that other portable music players must try (so far unsuccessfully) to match,” writes Baig. “Its iTunes Music Store and iTunes software are equally unparalleled.” He adds: “I remain an unabashed iTunes junkie. But an alternative model — the ‘portable’ music subscription — is growing on me.”