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Survey: iPod gaining market share with teens

Research firm Piper Jaffray recently conducted a survey among teens regarding buying patterns for digital music players, reports CBS Marketwatch. Th research indicated that Apple’s market share in the medium has increased. “We believe the teen market is a critical demographic in digital music,” said Analyst Gene Munster. “Apple appears to be winning mindshare at an early age, which we expect will pay off as students become more significant consumers over the next decade.”

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