ETech, the O’Reilly Emerging Technology Conference, frames the ideas, projects, and technologies from innovators and lead users into a coherent picture to learn from and build on. ETech 2006 brings a thousand creative spirits and open minds together to dig into the idea of the “Attention Economy”: How can we filter, access, visualize, and remix the immense amount of digital data now flooding our lives? The coming technical challenge is not about generating content, but doing something meaningful with it. ETech happens March 6-9, 2006 at the Manchester Grand Hyatt in San Diego, CA. MacMinute readers receive a 10% discount when they register using code et06mmin. Early registration ends January 16, 2006.