Disney CEO Bob Iger has said Disney content has surpassed four million downloads on iTunes since last October, when its television programming was first made available on the new iPods, reports TVWeek.com. “That data point is indicative of the biggest change in the TV business, he said. ‘Technology has transformed authority from the distributor and creator to the consumer. Today’s consumer is more tech-savvy and governs how and when and at what price content is sent to them,’ he said. iTunes also introduced the concept of new distribution windows, he said. Disney has been a proponent of re-evaluating distribution windows for content in general,” notes the story.