Disney today announced an expansion of its consumer electronics line for kids with the introduction of the new Disney Mix Max personal digital media player. The Mix Max plays movies on Disney Max Clips — tiny plug & play memory cards containing full-length movies from Buena Vista Home Entertainment. Available in several colorful styles, it also plays digital music, TV shows and digital photos. Priced at less than US$100 and available in October, it requires no computer or downloading. The package includes a 3.5 mm. stereo headphone jack and USB 2.0 port for connectivity (Mac & PC compatible).